So you think you have a bright idea for a new business? Maybe you think can provide a higher quality produt or service. Maybe you have identified an unmet need. Or perhaps you just like the idea of being your own boss.
Whatever your motivation, identifying, refining, and assessing the feasibility of your business idea is the first step in the entrepreneurial process. Before committing precious time, resources, and money there are some basic things you can do to reduce your risk and ensure future success: